Friday, Mar. 27, 2015
42 ° Cloudy
The Office of College Communications supports the mission of the College by leading and promoting Virginia Wesleyan’s marketing and branding initiatives, utilizing a variety of platforms to distinguish the College in the higher education marketplace and effectively communicate the VWC story to key constituencies including prospective and current students, alumni, donors and friends, faculty and staff, the broader public and the media.
Here's how we do it:
CREATE and effectively communicate messages and imagery that reflect the College’s mission, vision, strategic priorities, and core values in a compelling and consistent way.
COORDINATE and manage the College’s primary communication channels and media opportunities.
COLLABORATE with VWC offices and individuals, offering creative services and support for the College’s marketing and communications goals.
All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended for an external audience (general public, prospective students, media etc.) should be created through or approved by the Office of College Communications before publication or distribution. Design projects meant for prominent display or frequent usage within the campus community should also be approved. See the Approval Policy for more information.