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Student Research Projects

Franchise management structure vs. Mom and Pop management structure.

Student Craig Richardson and Stephan Cawfield
Faculty Mentor(s) Mr. Paul Ewell
Department Management, Business and Economics

Abstract

We are going to be researching and comparing the management structure between up-scale restaurant franchises, fast food franchises, and small privately owned businesses. Our main research question is whether or not a small privately owned business can be as successful as a franchise even though it is probably a more basic management structure. Our expectations are that there will be benefits to both, but when talking on an economic scale the franchises will most likely have the advantage.

 

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