Saturday, Aug. 30, 2014
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This research examines closely the use of social networking websites by religious institutions, with a focus on Christian churches, from a communications standpoint. Over the past decade there has been a rise in the use of these websites by churches as an attempt to reach a constantly developing and changing modern audience. This research is intended to highlight this new method of bolstering church attendance and how different churches use it in different ways to meet their different needs. The final stage of this research is the discussion of what is lost and what is gained through the use of this new channel of communication.