Tuesday, May. 5, 2015
67 ° Fair
|Department||Health and Human Services|
With the changing populations served by local HIV/AIDS support agencies in the Hampton Roads area, it is important to look at the relationship between the donors and geography within our service area. Besides grant funding, what areas provide financial support for HIV/AIDS consumer services in Hampton Roads? Is the agency looking for donor dollars in the right place? The purpose of this study was to explore the relationship between geographic location and donation practices at AIDS Care Center for Education and Support Services (ACCESS - formerly known as Full Circle/CANDII). Using quantitative analysis this study compares donor zip codes with donation amounts throughout fundraising campaigns during the last two years. The results indicated that donors in zip codes with lower median incomes donated more than donors living in zip codes with higher median incomes. While these findings are not considered statistically significant, the results encourage future research.